Morgan’s Fortunato Farm was created as a result of the lifelong interest of the Morgans to develop a farm where the life of the livestock could be preserved and the farm could still be self-sustaining and even profitable. With alpacas, that dream has become a reality that has exceeded all expectations.
The mission of Morgan’s Fortunato Farm is quality. The focus on quality is twofold: to consistently produce high quality alpacas and to provide customers with quality service.
The alpacas of Morgan’s Fortunato Farm are quality huacayas. The focus is on white animals because of their strong potential to produce the desirable fleece characteristics for which we breed; and because of the versatility of their fiber.
In an era when customer service is clearly declining, the Morgan’s strongly value it and make every effort to preserve it. We think it is extremely important to be fully informed and to receive all of the tools necessary to make your endeavor a success.
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In creating a logo that would have strong meaning, we thought about the values we wanted to portray and the ideals we set as standards for our farm. The symbolism is extensive; every part of the logo means something important to us. All the symbols represent the caliber of farm we strive to maintain.